Top Benefits of SSL Certificate for Online Radio Stations

Pretty much every one of us has been on Google to look for answers or buy stuff. While unknowingly visiting a suspicious website, you may have come across a warning stating the website is unsafe, which would have made you close it immediately — unless you enjoy giving away your confidential information to malicious individuals. 

Lack of safety is the primary reason websites have higher bounce rates and receive low traffic. It might also be the reason your online radio website is not getting enough listeners. To ensure a safe and secure website, you need to invest in an SSL certificate.

What is SSL Certification?

Before we dive into the technicalities of SSL certification, here is the gist: an SSL certificate creates a safe environment for your audience when they visit your online radio station.

SSL stands for Secure Sockets Layer, and an SSL certificate guarantees your listeners safer access — unmodified by any third party — to your radio website and its content. It is a digital certificate that authenticates the identity of the website. Whatever data or information is shared between your website and its visitors is secure and can never be altered when you have the SSL certification. 

Besides, SSL certification ensures only you receive your users’ data in its original form and not some hacker. Without the SSL certificate, the classified data is never secure and can easily be intercepted by hackers.

The SSL certificate offers security through cryptography — a form of coding that prevents malevolent third parties from accessing the data. In cryptography, the encoded information can only be accessed by those with a key to decode it.

Added Benefits of an SSL Certificate for your Online Radio Station 

Now we know that security is the primary advantage of having an SSL certificate. Though it is the most crucial benefit, the advantages of an SSL certification do not end there. 

Take a look at some more ways an SSL certificate can benefit your online radio station:

1. Credibility

We all know that website visitors dread the red-colored exclamation mark and run away from unsafe websites. Every responsible web surfer only visits credible websites. The SSL certificate boosts the credibility of your radio station, which in turn increases its traffic — more traffic means more loyal listeners of your radio broadcast.

2. SEO (Search Engine Optimization)

If you have even a superficial knowledge of digital marketing, you would know the significance of SEO, which is crucial to obtain a higher rank on the search engines. Google and other search engines like Bing rank websites that are secure and own an SSL certificate. On the contrary, the websites that do not have it are negatively ranked. So if you want a higher Google ranking and increase your listenership, you should have the SSL certification. This way, the search engines will rank you higher, and more interested listeners will access your radio station.

3. Visual appeal

The lesser-known, yet just as significant, benefit of having an SSL certificate is its visual appearance. Most visitors are disappointed by endless, off-putting dialog boxes and warning signs popping up on the screen informing the website is vulnerable to malicious attacks. All these warnings impede a positive user experience. With an SSL certificate, your visitors will never be annoyed by all these warning signs and focus on listening to the engaging radio shows you had planned for them. 

Conclusion

Today, having the SSL certification is no longer optional. It is necessary. With an SSL certificate under your belt, you will have an extended outreach, and your listeners will always feel safe when they visit your website. And with the RadioBash subscription, your listeners will never lose interest in your high-quality, friction-free broadcast. If you have any questions about our carrier-grade Internet stream broadcast services, send us a message via this online form, and we will get back to you as soon as we can.