Why Radio Station Clusters Benefit from Being Online
Radio Station Clusters online: Why is it a good thing to be online?
There are many reasons why radio stations should have a strong online presence. In addition to broadcasting over the airwaves, having a website, social media accounts, and alternate programming online can help stations reach more listeners and better serve their communities.
Broadcasting over the airwaves is no longer the only way to reach listeners. According to a study by Edison Research, in 2017, 43% of Americans aged 12 and up listened to radio online in the past month. This number is only going to continue to grow, as more and more people switch to streaming services like Pandora and Spotify.
By having a website, radio stations can provide listeners with information about their programming, as well as news and updates about the station itself. Station websites can also include archives of past shows, so that listeners can catch up on anything they missed.
Social media is another great way to connect with listeners. Radio stations can use social media to share photos, videos, and information about upcoming events. Social media also allows radio stations to interact with listeners in real time. A radio station can post live updates during its broadcasts, which listeners who are following the station on social media will see almost immediately.
Finally, many radio stations now produce online-only programming that wouldn’t be possible on over-the-air frequencies. These programs can include anything from talk shows to music podcasts. By having a website and social media accounts, radio stations can promote these programs to a wider audience.
Overall, it’s clear that having a strong online presence is essential for any radio station. By broadcasting over the airwaves and using the internet, radio stations can reach more listeners and better serve their communities.
