Can Radio Boost Your Musical Career?

If you have been struggling to gain momentum and want to jumpstart your musical career, you should think about going on the radio.

Here’s how the world of radio broadcasting can help you become the next big thing in the music industry.

Using Radio Broadcasting to Advance Your Musical Career

Radio is one of the most effective ways to build your audience and become a successful musician. After all, music is the mainstay of radio—you never know when a producer is listening to your incredible voice on the radio and will be willing to offer you a chance to release your first single.

Once you become a recognizable voice on famous radio stations, people will flock to buy your gig tickets. In this way, the radio can help you indirectly to monetize your music! And because you already have a sizable fan base, your upcoming albums will be heard by many people without you having to market them as much.

How to Promote Music through Radio?

If you understand the nuances of pitching your music and reaching out to the right radio stations, you can easily attract more listeners. To promote your music through radio, though, you must start planning as soon as you jot down the song’s first few lines.

• Before cold calling producers, you should make changes to your compositions to make them more “radio-friendly”— radio edits should be clean and melodic. 
• Unless your music is aimed towards a specific demographic, ensure that the lyrics are universal and appropriate for people of all ages. This will bring you fans from all walks of life, which will be beneficial in the long run. 
• Furthermore, before you start contacting radio stations and their presenters, familiarize yourself with the station. Listen to and study the types and genres of music that are typically played on the radio station. With this knowledge, you will be able to determine which radio stations are more likely to play your music. You will not have to deal with as much rejection-induced anguish this way.
• You can also turn to radio pluggers. For a nominal fee, they can take your song to different radio stations. Radio pluggers have excellent radio, press, and music industry contacts, and they also know which stations are best suited for your type of music.

Types of Radio Stations that are Ideal for Promoting Indie Music

Some types of radio stations are more welcoming to indie music than others, and these are the ones where you have the best chance of being accepted. These include:

• Non-commercial radio stations: You can approach non-commercial stations (public radio), which are open to indie musicians.
• University radio stations: University radio stations are more akin to training grounds for aspiring broadcasters, but they will be willing to play your music. 
• Online radio stations: You can even turn to online radio stations that stream your music over the Internet. 

You can even create your own online radio station to play your music. With RadioBASH, you get access to everything you need to start broadcasting on the Internet. Contact us today to learn more about our streaming services.